Farmers Rolls Out Direct-to-Consumer Policies in Two Additional States

March 22, 2021

Farmers Insurance is debuting direct-to-consumer policies in Massachusetts and Louisiana.

Customers in both states can now digitally access quotes and purchase customizable auto, home, condo, and renters products, through Farmers.com and the Farmers Mobile App.

Both states are added to states where Farmers already sells direct-to-consumer policies including Florida, Connecticut, Georgia, Maryland, New Jersey, New York, Pennsylvania, South Carolina, Kentucky and Mississippi.

Consumers can get home and auto quotes in less than two minutes, in a process that Farmers bills as being smooth, with easy-to-use online and mobile experiences. Farmers policies have paperless billing, paperless policies, and automatic payment options available, and Farmers customer service augments the process online, through chat support and phone, as well as 24/7 self-service through Farmers.com and the Farmers Mobile App.

Source: Farmers