Allstate Insurance said it is gearing up for its annual Black History Month advertising campaign, an annual digital, social and radio effort known as “Worth Telling.”
This year, Allstate plans to spotlight three African Americans who are making a positive impact on society and inspiring others. The individuals have ties to Mobile, AL, Philadelphia and New Orleans. All are creating career opportunities for the underserved, through barbering, raising awareness about diversity and representation through comics. They also provide tools that support the advancement of African Americans through entrepreneurial opportunities, Allstate said.
The campaign will involve documentary-style videos and supporting content, with plans to share the stories of Allstate’s subjects on the company’s official YouTube, Instagram and Facebook channels using the hashtag, #WorthTelling. As well, the campaign will run online and on national radio through February.
Finally, Allstate will also host events in Mobile, Philadelphia and New Orleans designed to highlight its subjects’ contributions and honor their participation in the advertising campaign.
“Allstate is committed to creating, supporting and sponsoring programs that empower the African-American community,” Georgina Flores, Allstate’s vice president, product marketing, said in prepared remarks.
Nationwide said that it will continue to be an official auto, home and life insurance sponsor of the National Football League through 2020.
The extension of its advertising and sponsorship deal with the NFL also allows for Nationwide’s continued role as a presenting sponsor of the Walter Payton NFL Man of the Year Award, which honors a player’s volunteer and charity work plus his excellence on the field. Also, Nationwide gets to feature the NFL shield and marks of all 32 NFL teams in national marketing and advertising campaigns.
Other elements of the renewed Nationwide/NFL agreement: Nationwide will be an associate sponsor of the NFL draft, and there will be additional Walter Payton NFL Man of the Year award integrations into the first and third rounds of the NFL draft. As well, Nationwide will still be a top-tier sponsor of NFL Honors, a football and entertainment event where the NFL salutes its best players and plays from the season.
“The NFL remains one of the best avenues to share Nationwide’s message of being able to protect the many sides of our members,” Terrance Williams, Nationwide’s chief marketing officer, said in prepared remarks.
Sources: Nationwide, Allstate