“Ask Why. It’s how we learn new skills, grow as a team, and invent. Without asking ‘why?’ we’d never get to the deeper understanding needed to create breakthroughs.”
Those are the words that describe the No. 1 principle of Branchers—employees of Columbus, Ohio-based Branch Insurance, an InsurTech that offers nearly instant bundled personal lines insurance at prices below more established brands. They also are among the first words that job seekers landing on the career page of Branch’s website will see, along with eight more principles that define the culture—what Branchers call their roots.Executive SummaryBranch Insurance Co-Founder and CEO Steve Lekas asks a lot of questions—and he doesn’t give up on a mission. Those two character traits become clear when Lekas tells the story of his career journey that ultimately led him to create a mission-driven company striving to take insurance back to its roots as a “force for communal good” and a nonprofit called Safety Nest, aimed at reducing the uninsured population in the U.S.