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Claims Management Video Solutions: An Interlude of Immediacy

July 26, 2022 by Barry Rabkin

It’s a video streaming world.

Executive Summary

When insurance carriers promise to deploy technology that will make interactions with customers easier, they frequently don't meet the objective. The use of video for claims management, however, is ripe for success, believes veteran insurance and technology analyst Barry Rabkin. Inspired by a section of his recently published book, "From Stone Tablets to Satellites: The Continued Intimate but Awkward Relationship Between the Insurance Industry and Technology," Rabkin explains why using video to manage claims is a logical and reasonable customer-centric strategy for P/C insurance carriers. THIRD IN A SERIES
Executive SummaryWhen insurance carriers promise to deploy technology that will make interactions with customers easier, they frequently don’t meet the objective. The use of video for claims management, however, is ripe for success, believes veteran insurance and technology analyst Barry Rabkin. Inspired by a section of his recently published book, “From Stone Tablets to Satellites: The Continued Intimate but Awkward Relationship Between the Insurance Industry and Technology,” Rabkin explains why using video to manage claims is a logical and reasonable customer-centric strategy for P/C insurance carriers.

THIRD IN A SERIES

Video is a natural technology for insurers to offer customers and claimants. Various anthropological sources of our species state that our human brain is hard-wired to recognize motion, quickly extract meaning and make decisions.