When it comes to obtaining insurance coverage, who are consumers ultimately buying from? Data shows that in 2020 about 60 percent of property/casualty policies are sold by independent agents. There is real revenue to be made by carriers that provide additional support to these agents looking to stay competitive across the digital landscape.
The past year of upheaval and uncertainty handed carriers an extraordinary opportunity to deepen relationships with independent insurance agents. Long before the pandemic upended the world, digitally connected consumers had become comfortable with virtual interactions in almost every aspect of their lives. Carriers that are proactive in supporting agencies by offering them much-needed technology are creating new opportunities for revenue and growth of this distribution channel.