How to Get Niche Small Biz Insurance Products on Agents’ Radar

May 24, 2021 by Philip Charles-Pierre and Ray Lynch

When you hear the words “niche business,” do ghost kitchens, mobile beer trucks and CBD wellness shops come to mind?

Executive Summary

A great niche small business product won't benefit an insurance carrier if no one knows about it, say executives of two InsurTechs working to simplify insurance distribution—Semsee and Coterie. Here, they explain why they believe InsurTechs can help insurers get niche coverage products for ghost kitchens, CBD wellness shops and other emerging business types to market faster.
Executive SummaryA great niche small business product won’t benefit an insurance carrier if no one knows about it, say executives of two InsurTechs working to simplify insurance distribution—Semsee and Coterie. Here, they explain why they believe InsurTechs can help insurers get niche coverage products for ghost kitchens, CBD wellness shops and other emerging business types to market faster.

These are just a few of the new ideas that have gone from concept to growing new business segment in the last several years.