The Insanity of Analytics in Insurance

February 14, 2020 by Craig Bedell

Let me tell you about a burr that’s been under my saddle for way too long.

Executive Summary

Despite an abundance of optimism over analytics, AI and more, the insurance industry still has challenges realizing the potential benefits of these new insights. Upon simple examination, the reasons are rather straightforward. "Actionable insights" are only valuable when applied to the day-to-day business of insurance and its processes and decision-making.

Simply put, I think that so much of the way analytics and AI are being promoted to the insurance industry is similar to the mountebanks’ magic elixir pitches from the traveling carnival side-shows of old.Executive SummaryDespite an abundance of optimism over analytics, AI and more, the insurance industry still has challenges realizing the potential benefits of these new insights. Upon simple examination, the reasons are rather straightforward. “Actionable insights” are only valuable when applied to the day-to-day business of insurance and its processes and decision-making.