Imagine a fully connected insurance world. Social profiles refer customers to agency websites. Websites then engage prospective customers to fill out lead forms. Prospective customer data is passed to rating engines in real time. Quotes automatically feed policy administrative systems, which keep track of who buys (or not) and then queues up ongoing messaging to engage customers and prospects on a regular basis. All responses are tracked by analytic tools, and data is shared by agents and carriers, including detailed reports on ROI of marketing tactics.
Does it seem too good to be true? For carriers that rely on agent distribution, it shouldn’t be. Many InsurTechs already are integrating these processes—setting a new bar for the insurance customer experience. They have the ability to pull all customer touchpoints together with seamless integration and data transfer between various industry players, allowing consumers to get quotes and bind policies instantaneously.