View this article online: https://www.carriermanagement.com/features/2019/05/31/193946.htm
How to Make It Personal: Online Sales in Insurance
Insurers are realizing the increasing need for a more impactful and tailored approach to their online sales process. A brochure-website doesn't cut it anymore, as customers are expecting to encounter messages, product recommendations and offers tailored to their needs and a simple, personalized buying experience.