Rob Norris is the CEO of Cake Insure Inc., a digital provider of workers compensation insurance. Cake is a subsidiary of Pinnacol Assurance, a Colorado-based insurance company.
Cake’s approach to innovation in the insurance space has been recognized with four national awards and has been the focus of two published case studies.
Norris has served in an executive capacity at Pinnacol for 20 years. As Pinnacol’s chief strategy officer, he facilitated corporate strategic planning as well as the acceleration of business, technology and organizational development initiatives. He was the executive sponsor of a multiyear effort to transform the organization around the principles of Lean and the Toyota Way.
He also served as Pinnacol’s chief information officer, during which time he was honored with the CIO 100 award and Computerworld’s Premier 100 award.
Prior to Pinnacol, Norris held a variety of positions in the development and marketing of software to the insurance, manufacturing, education and military sectors.