“So…you’ll be CEO of a website???”
That was my parents’ confused reaction two years ago, after I spent 30 minutes walking through the rationale behind why I was going to leave the traditional insurance industry and launch Bunker. To date that was hands down my worst pitch meeting—my parents. The good news: I’m now affectionately known as “CEO of a website” to the team. Executive SummaryChad Nitschke, a co-founder of Bunker—the first contract-related insurance marketplace for contractors and small businesses—describes his journey from the traditional insurance industry to become “CEO of a website.” Moving past his frustration with the established industry, building an InsurTech isn’t as easy as media reports suggest. Instead, it takes dogmatic stubbornness and drive to turn a vision into reality, he writes, also describing the importance of testing prototypes with customers and learning to understand the language of investors.