Record consumer churn, new entrants to the market and dramatic changes in consumer preferences have created urgent pressures on Property & Casualty and Life insurers. Many are frantically playing catch-up in order to transition from being product-centric to customer-centric. Others are well on the path toward full digital transformation, taking advantage of consumer trends such as online quoting and mobile self-service. Executive Summary Advanced Customer Engagement technology can help insurers personalize and customize the client experience.
Insurers are increasingly turning to Advanced Customer Engagement (ACE) solutions to address the growing focus on the individual and to create a personalized and relevant experience. Through increased loyalty and service and product innovation, ACE enables personalization which is the core of any customer engagement strategy. ACE also allows providers to deliver effective services, create messaging to bolster its brand, and to better understand its customers to improve the overall experience.