Mercury ‘Super Agents’ Take to National Airwaves

February 3, 2015 by Don Jergler

Be on the lookout for super agents on a high-tech mission to better inform and serve insurance customers.

Executive Summary

Mercury Insurance has taken a big leap this year, launching its first national advertising campaign, which features "super agents" saving the day for their insurance customers. The ads will certainly generate brand awareness for Mercury, but one ad executive predicts they will fail to resonate with consumers.

That’s the theme in a series of techy and dynamic Mercury Insurance commercials now popping up nationwide. Executive Summary Mercury Insurance has taken a big leap this year, launching its first national advertising campaign, which features “super agents” saving the day for their insurance customers. The ads will certainly generate brand awareness for Mercury, but one ad executive predicts they will fail to resonate with consumers.