“Successful Associates. Successful Customers. The Next Billion.”
That’s the “simple vision” described on the website of Scottsdale Insurance, where employees are called “associates” and wholesale agents and brokers are the company’s “customers.” Executive SummaryWhen Scottsdale President Michael Miller added the phrase “The Next Billion” to the company’s vision statement, he did not mean to suggest that a top-line focus was the order of the day at the surplus lines company. Instead, he intended to drive innovative “what-if” thinking in an already successful company, he says as he explains the successor strategy to “Good-to-Great” principles that have worked so far.