From Great to the Next Billion: Scottsdale President Miller on Vision and Execution

September 15, 2014 by Susanne Sclafane

“Successful Associates. Successful Customers. The Next Billion.”

Executive Summary

When Scottsdale President Michael Miller added the phrase "The Next Billion" to the company's vision statement, he did not mean to suggest that a top-line focus was the order of the day at the surplus lines company. Instead, he intended to drive innovative "what-if" thinking in an already successful company, he says as he explains the successor strategy to "Good-to-Great" principles that have worked so far.

That’s the “simple vision” described on the website of Scottsdale Insurance, where employees are called “associates” and wholesale agents and brokers are the company’s “customers.” Executive SummaryWhen Scottsdale President Michael Miller added the phrase “The Next Billion” to the company’s vision statement, he did not mean to suggest that a top-line focus was the order of the day at the surplus lines company. Instead, he intended to drive innovative “what-if” thinking in an already successful company, he says as he explains the successor strategy to “Good-to-Great” principles that have worked so far.